From the festival field to the venue merch stand, we create strategies that grow brands, amplify fan experiences, and maximise revenue across merchandise at live events.

Backed by 14 years of experience of working with National Merchandise in the UK, Innerbloom Merch was launched to bring our proven merchandise expertise and success to the US market.

The merchandise we created with NM was designed to be more than just memorabilia - it was an extension of the festival experience and the brand behind it. From concept to final product, we collaborated closely to develop collections that feel authentic, memorable, and built for the target audience. We have expanded our merchandise offering far beyond traditional t-shirts and hoodies, introducing unique and collectible items such as rubber ducks, homeware essentials, and fashion accessories. This diverse and ever-evolving catalogue keeps fans engaged and excited year after year. By combining creativity, premium quality, and an eye for emerging market trends, we create merchandise that stands out and remains memorable long after the festival has ended. 

We believe standout products deserve more than a standard merch stand. Working with NM, we have brought creativity to life through immersive merch stand and store designs, crafting full onsite retail experiences that transformed festival fields into vibrant shopping destinations. Far beyond traditional retail spaces, our merch environments capture the energy and atmosphere of the festival itself - feeling less like a pause in the action and more like an extension of the experience. 

Whilst working with NM, we collaborated with exciting brands that were already loved by festival audiences, creating unique products that merged established brand identities with the spirit of each event. By partnering with names such as Disturbia, P&Co, Mary Wyatt, and Handmade by Robots, we developed exclusive collections that incorporated the festival branding and delivered outstanding products that the fans deserve and love.